ICI Paints – World Class Producer of Paints and Decorative Products

                ICI Paints is a producer of world renowned brands of paints and decorative products. Their products are of world class quality and they are great for the amateur decorator and the professional alike. They provide products for a large variety of surfaces, building materials and coatings for packaging and cans. A critical factor that led to their success is the employment of technologically advanced materials, innovation in the field and cutting edge marketing. The headquarters of the firm is located in the UK, and they manufacture their products in facilities all over the world including the UK, USA, Brazil, Germany, Argentina, the Netherlands, China, France, Malaysia and India.

                ICI Paints has been part of Akzo Nobel since 2008, and since then it went on to become one of the biggest manufacturer of performance coatings and decorative paints in the world. It is also a world class supplier of specialty chemicals. It currently provides 60,000 people with a job in over 80 countries, and it has its own distribution network in more than 30 countries.

                ICI Paints operates in different regions of the world, each region requiring the application of a different marketing plan and manufacturing strategy. In Asia they focus on creating an operational platform that allows for quick growth, since this area is one that has a growing economy and demand for paints and other products. In Europe the market is more mature with some markets that are still developing in Central and Eastern Europe. The company is already leading in the UK, with its focus on innovation and strong products. The focus in the European area is on improving the product range, on expanding in the developing markets, and on the reduction of production costs. The company also deemed it important to improve efficiency and profitability in Continental Europe.